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Microsoft named Offensive Ad as Marketing Mistake

by MK on August 27, 2009

Microsoft's Marketing Mistake 

Engadget reported about Microsoft Poland’s embarrassing Photoshop hack-job on an ad featuring three business people sitting at a conference table. The Photoshop fiasco was immediately met with heated criticism, specifically because the photo manipulators replaced the head of the black man, who appeared whole in the U.S. ad, with the head of a white man.

In the photo on the company’s US Web site, three businesspeople – one black, one white and one Asian are shown as part of a pitch for Microsoft’s business productivity software. In the same photo on the site of Microsoft’s Polish subsidiary, a white head is placed over the black person’s body, with the hand of the black man still showing.

The move sparked controversy after it was noticed, quickly blowing up Twitter and various blog sites.

We are looking into the details of this situation,” a Microsoft representative told CNET News. Microsoft also apologized on its corporate Twitter feed.

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Article by M K

M has written 115 awesome articles for this blog.

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