Consumers spent $733 million on Cyber Monday in 2008, 2009 was a bit slow due to sluggish economy but as the economy is making a round turn Cyber Monday is expected to be bigger this year. According to a survey by online shopping site Shopzilla, nearly 84 percent of online retailers plan to have a Cyber Monday promotion on December 1.
What is Cyber Monday?
Cyber Monday refers to the Monday immediately following Black Friday, the ceremonial kick-off of the holiday online shopping season between Thanksgiving and Christmas.
Whereas Black Friday is associated with traditional brick-and-mortar stores, “Cyber Monday” symbolizes a busy day for online retailers. The premise was that consumers would return to their offices after the Black Friday weekend, making purchases online that they were not able to make in stores.
Although that idea has not survived the test of time, Cyber Monday has evolved into a significant marketing event.
Tired of the long lineups for holiday shopping?
A lot of people will be getting up early and fighting the crowds at the mall for that special deal on Black Friday. But with everything you know now (Cyber Monday), you can spend Friday at home finishing off the turkey, and do your gadget shopping at work on Cyber Monday morning.
People see items in the shopping malls over the weekend and wait until Monday to buy them online, where they can compare prices, avoid lines and/or take advantage of free shipping or other offers.
Fact Sheet-
Though it sounds like slick marketing, Cyber Monday, it turns out, is a legitimate trend. According to Shop.org, a trade group, 77 percent of online retailers reported a substantial sales increase on the Monday after Thanksgiving last year.
This year, online retailers plan to help drive Cyber Monday shopping with special promotions and discounts, with deals ranging from free shipping to gifts with purchase to percentages off, according to an eHoliday Mood Study.
For retailers, it seems, the Internet is becoming an incredibly powerful way to market and sell their products. Companies have come to understand that, even for those individuals who prefer to purchase their gifts in stores, the Internet can still be a great tool.
Online retailers generally offer a great deal of information along with high-resolution images of their products for Cyber Monday 2009 Online Deals, so that consumers can research them and make purchasing decisions before heading out to shop. While many of the shoppers who browse online shops during Cyber Monday may not purchase their gifts online, the research that they do on this second Christmas kickoff day may lead to in-store purchases a few days later.
Everyone here with CoolWebDeveloper team has also been busy building there list of gadgets they would like to buy this year on Cyber Monday. Happy Holidays!!
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Have you ever noticed how inhaling the smell of warm bread at the grocery store makes you want to immediately bite into a baguette? Well adjusting your site’s design to reflect seasonal moods could help increase sales. Brick and mortar stores have been doing it for decades, and so has Google.
Is cyber monday the same as black friday when all the people wake up at 3 am and shop online or can you get deals later in the afternoon also ?